Client
The Breakfast Club
Services
Research, Branding, Packaging, Ad Design, PPC Management
Year
2023
The Breakfast Club revolutionizes Sunday mornings, delivering the perfect breakfast straight to your doorstep, complete with homemade jam, freshly baked croissants, and perfectly soft eggs. They aim to bring a smile to every customer’s face the moment their breakfast arrives. The design should encapsulate the joy and delight of indulging in a delicious, hassle-free Sunday breakfast.
When designing The Breakfast Club’s brand identity, I was inspired by two main things: English high tea and vibrant tropical patterns. Think about the elegance and ritual of English tea times. That’s all about luxury, tradition, and quality, right? So, I wanted to bring in that classic, sophisticated feel to emphasize the brand’s high-quality offerings.
Now, for the twist! To make it stand out and feel modern, I introduced these bright tropical baroque patterns. The pops of teal, orange, and yellow give it that fresh and lively vibe. It’s like taking a traditional breakfast and giving it a fun, contemporary spin. Plus, the intricate designs hint at the rich, indulgent experience of enjoying a breakfast that’s been thoughtfully put together. In essence, this design is a blend of the old and the new, giving a nod to cherished breakfast traditions while embracing the joy of today’s vibrant flavors.
