Research | Branding | UX | UI

Placez: Revolutionizing Travel with AI-Powered Personalization

Introduction

In a world where travel has been redefined post-pandemic, the need for personalized and authentic experiences has never been greater. This is where Placez steps in – an AI-powered personalized recommendation service designed to cater to the new generation of travelers. As the lead in branding and UX/UI design, my focus was on creating an app that not only resonates with the desires of modern explorers but also offers an intuitive and engaging user experience.

Branding for the Modern Explorer

The branding of Placez was crafted to appeal to the post-pandemic traveler, who seeks meaningful and authentic experiences over generic tourist attractions. The brand’s ethos centers around discovery, personalization, and trust. We positioned Placez as not just an app but a companion that understands and adapts to each user’s unique travel preferences, offering them a gateway to explore the world in a way that resonates with their individual style.

Placez User Experience Journey

The user experience within Placez is a strategic and engaging flow, designed to immerse users in a world of personalized travel exploration. Initially, users are welcomed with an inviting screen, leading into a seamless signup/login process. The journey then progresses into the onboarding sequence where users specify their travel destination and provide insights into their travel preferences.

Welcome Screen

Placez Signup screen with the option to continue with google, Facebook or email

Sign-up screen

Destination selection screen with the text: what city would you like to explore first?

Destination selection screen

Innovative Swipe-to-Select Feature

The app introduces the unique feature of selecting favorite places, utilizing a Tinder-like swiping interaction. This engaging approach not only adds an element of fun but also efficiently collects user preferences, crucial for tailoring the AI-driven recommendations. Such a method enhances user engagement and allows for a quick yet accurate capture of individual tastes.

Phone with Placez app, with the text: Mark your favorite placez around San Fransisco
Home Location screen with the text: Where are you from?

Location screen

Favorite locations selection screen. swipe right to like a place

Favorite locations selection screen

Loading screen with the text: drumroll please! your personalized map is in the works.

Loading screen

Personalized Map Screen

Placez creates a personalized map, filled with curated suggestions that reflect the user’s choices. The journey through the app is further enriched with an intuitive main home screen, an interactive map for deeper exploration, and specialized screens like the wishlist and explore sections.

Placez main home screen showing your destination city, your favorite placez the option to add a place and explore more

Main home screen

Map screens showing pins of recommended places personalized for you

Map screen

Place focus drawer with all the relevant details as place name, match score, description, and matched places

Place Drawer View

Conclusion

Placez stands as a beacon in today’s untrustworthy and saturated travel guidance market. By prioritizing personalization and user experience, it addresses the core needs of modern travelers seeking authentic and rewarding experiences. With its intuitive design and AI-driven recommendations, Placez is not just an app; it’s a movement towards more meaningful and personalized travel in the post-pandemic era.