The Library of Los Angeles (LOLA) launched a project to revitalize its online presence, focusing on improving user accessibility and navigation. The initiative aimed to align the digital experience with the library's physical inclusivity, addressing challenges like diverse user needs and enhancing mobile access.
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Empathize
Empathize with Users
Conduct user research to understand the users' needs, problems, and contexts.
Define the Problem
Clearly articulate the user problem or need that the design will address.
Conduct user research to understand the users' needs, problems, and contexts.
Define the Problem
Clearly articulate the user problem or need that the design will address.
Research
Market Analysis
Understand the market, including competitors and industry standards.
User Research
Conduct more detailed user studies to gather qualitative and quantitative data about your users.
Persona Development
Create user personas to represent key user types.
Understand the market, including competitors and industry standards.
User Research
Conduct more detailed user studies to gather qualitative and quantitative data about your users.
Persona Development
Create user personas to represent key user types.
Ideation
Brainstorming
Generate a wide range of ideas and solutions.
Concept Development
Develop and refine the most promising ideas.
User Journey Mapping
Create user journey maps to visualize the user's experience over time.
Generate a wide range of ideas and solutions.
Concept Development
Develop and refine the most promising ideas.
User Journey Mapping
Create user journey maps to visualize the user's experience over time.
Design
Sketching
Create rough sketches of interfaces, features, or workflows.
Wireframing
Develop wireframes to outline the basic structure and components.
Prototyping
Create more refined and interactive prototypes of the product.
Create rough sketches of interfaces, features, or workflows.
Wireframing
Develop wireframes to outline the basic structure and components.
Prototyping
Create more refined and interactive prototypes of the product.
Usability Testing & Validation
Usability Testing
Conduct tests with real users to gather feedback on the design.
Iterate Based on Feedback
Refine the design based on user feedback and test results..
Conduct tests with real users to gather feedback on the design.
Iterate Based on Feedback
Refine the design based on user feedback and test results..
Handoff
Handoff to Development
Provide developers with the designs, prototypes, and specifications.
Collaboration
Work closely with developers during the implementation phase.
Provide developers with the designs, prototypes, and specifications.
Collaboration
Work closely with developers during the implementation phase.
Launch & Evaluation
Launch
Release the product to the market or specific users.
Monitor and Evaluate
Use analytics and user feedback to assess the product's performance and usability.
Release the product to the market or specific users.
Monitor and Evaluate
Use analytics and user feedback to assess the product's performance and usability.
Iterate & Improve
Continuous Improvement
Make iterative improvements based on ongoing user feedback and performance metrics.
Post-Launch Research
Conduct further research to understand long-term usage and satisfaction.
Make iterative improvements based on ongoing user feedback and performance metrics.
Post-Launch Research
Conduct further research to understand long-term usage and satisfaction.
The audience analysis revealed two distinct primary user groups: casual readers spanning all age groups and academic researchers. This diverse audience necessitates a versatile and adaptive design approach.
The user flow was redesigned to create a seamless journey from logging in to finding and accessing resources, with particular attention to simplifying the search and discovery process.
