The Library of Los Angeles (LOLA) launched a project to revitalize its online presence, focusing on improving user accessibility and navigation. The initiative aimed to align the digital experience with the library's physical inclusivity, addressing challenges like diverse user needs and enhancing mobile access.
Tap/hover for extra details:
The audience analysis revealed two distinct primary user groups: casual readers spanning all age groups and academic researchers. This diverse audience necessitates a versatile and adaptive design approach.
The user flow was redesigned to create a seamless journey from logging in to finding and accessing resources, with particular attention to simplifying the search and discovery process.
